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Foodmark also develops and acquires branded retail
products for our own portfolio. As with our clients’ brands,
these product lines are strategically managed to maintain a defensible
position within their respective categories.
From time to time, Foodmark may also seek license agreements to associate
a strong brand name with a specific product or product line we wish to
offer to the retail market. Licensors find the opportunity attractive
due to the ease of entering the retail channel with minimal risk and
guaranteed returns in the form of royalty fees. Under licensing agreements,
we contract third-party manufacturers to produce the specific products
for us. Licensors retain final approval over many aspects including product
formulation, packaging design and co-pack manufacturer.
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